Sales Pitch And Seo Copywriting

Sales Pitch And Seo Copywriting

You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer. More »

Real Estate Marketing – How to Do SEO of Real Estate Websites

Real Estate Marketing – How to Do SEO of Real Estate Websites

Optimizing real estate websites for search engines like google usually presents a significant challenge because of the higher level of competition within the real estate industry. More »

Role of SEO Copywriter

Role of SEO Copywriter

SEO copywriting services are integral to any website. SEO, which stands for search engine optimization, is a necessary action that should be utilized when marketing content within any website. More »

SEO Website Visibility Overview

SEO Website Visibility Overview

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Website visibility on Search Engine is important factor to drive traffic to site. More »

How To Win Bids In Google Adwords

How To Win Bids In Google Adwords

As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. More »

 

Sales Pitch And Seo Copywriting

bbs00.info2You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.

Is it possible to generate sales with a SEO content website without boring obvious sales tactics?

The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?

Content is King

Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.

There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.

Constructing your Sales Pitch

Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.

Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.

Keywords overpopulation

Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.

The art of selling online

Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!

Real Estate Marketing – How to Do SEO of Real Estate Websites

bbs00.info3Optimizing real estate websites for search engines like google usually presents a significant challenge because of the higher level of competition within the real estate industry.
However, you will find new opportunities for individual Realtors, brokers as well as home sellers to optimize their websites to obtain high search engine ranking positions and free leads. This short article discusses some rules to bear in mind legitimate estate website seo (SEO).

Secret #1: Choose keywords which are specific towards the geographical areas that you’re in.

One of the benefits of property websites is they could use geographical identifiers. This leads to less competition to become listed #1 in Google’s search engine results for the market.

There might be countless geographical modifiers inside a state or metropolitan area. The greater keywords you optimize for, the broader you cast your net for free internet search engine traffic.

You’ll have practically no competition for many of those geographically modified keywords.

Secret #2: Choose keywords by distinctive property type.

All areas may have its very own typical type of buildings, homes and communities. Keywords associated with such descriptive terms may be used to optimize your internet titles on pages and tags. This will bring you a steady flow of tourists looking of these specific kinds of properties.

If your region is renowned for gated course communities you are able to optimize for your keyword search phrase. Think of the limitless possibilities in your town.

Put each kind of creating, house or community on the separate web site since you must have only one main keyword on each page. This can provide your website the biggest quantity of targeted prospects.

Secret #3: Use Keywords That Serious Property Buyers Uses.

Respect your audience. People trying to find real estate online using very specific search phrases are often well educated using one of the greater sophisticated and knowledgeable internet users.

This can be used to your benefit by giving information that pertains to the particular keyword search phrases you realize they’re using.

You start with content about these topics in your webpages. After this you include specific keywords within the titles, headings, and meta data of every web site. Google and yet another search engines like google will be sending a constant stream of free leads by means of readers looking for all those topics.

For more information about SEO Realestate,simply visit our website http://www.seo-realestate.org/

Role of SEO Copywriter

SEO copywriting services are integral to any website. SEO, which stands for search engine optimization, is a necessary action that should be utilized when marketing content within any website. People tend to place too much focus on the optimization bit while ignoring the benefits that copywriting brings on to the website. If any online business is to thrive, a lot of focus will have to be given to copywriting services as well. The services of an expert ought to be sought so that the content in the website flows majestically and flawlessly when read by visitors or people interested in the services of the company in question.

The services of SEO Copywriter are necessary for helping a website attain the best ranking on search engines. There are certain mistakes which a newbie may continue making while copywriting for a website hence preventing it from achieving its desired goal with respect to ranking. While keywords play a very important role in making a website achieve favorable ranking, they must be used wisely and with caution. A copywriter may think that by stuffing the content with keywords, he will help it be ranked best on all search engines. This is not always the case and may produce unfavorable results.
The content developed by the SEO copywriter needs to be filled with information that the reader actually needs and benefits a lot from. This requires the writer to carry out adequate research on the subject matter at hand and develop content that the site will benefit from. Secondly, an expert will help your website achieve the desired ranking on all search engines with proper linking practices. Content that is developed for a website must carry a call to action, even if it does this only once in the entire article. This enables the reader or clients to know what is required from him or her after finishing with the reading.

In this day and age, it has been stated a million and over times that content is king to any website. It is no longer enough to come up with a website and leave it at that. It is now mandatory for the owners of any website to come up with the right content as well. This is where the services of an SEO copywriter come in handy. The content developed by a copywriter must satisfy the demands placed on it by the search engines while not sacrificing the need for readers to acquire information they consider as being the best for them. If the right balance can be found for this, then the website will achieve its goal successfully.

As long as readers and visitors find something valuable when they access any website, they are likely to keep coming back. If visitors find right material or something that interests them many times, they will keep coming back and this is good for your ranking. SEO copywriting services can be used hand in hand with social marketing to improve the ranking of the website even further.
The author is an experienced SEO Copywriter and understands the full responsibility of a SEO Copywriting services. He has written several articles explaining to the readers the roles of copywriter.

SEO Website Visibility Overview

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Website visibility on Search Engine is important factor to drive traffic to site. Since visitors traffics could means money. Get listed on first page search result for certain competing keyword is a demand. Of course, crush the competition on search engine is a must for online business success. Google search engine popularity in the internet becomes the one biggest target for SEO optimization then followed by Bing, Yahoo, Ask, and etc. Sure, website should contain search engine friendly page for every search crawl bot. As web owner, provide web page that attract natural traffics visitors and search bot are challenging task to be done. Website SEO ranking doesn’t come overnight. With site continuous unique content update, solid on-page, off-page optimization strategy then site rank is not a myth and search engine optimization (SEO) becomes web battle field of authority for certain keyword domination. Website SEO Setup SEO friendly website is like making a shop display. So, knowing the web visitor needs, product placement and ease of use feature while in another side have a clean view and doesn’t have hidden things that encourage the internet user. You can Do It Yourself (DIY) SEO, or let the SEO professionals to handle the things. There are many SEO firm services on the internet that ready to help you gain internet visibility and popularity. Choose wisely and reputable SEO firm services. Know your website well before the visitor and search engine find your product Both visitor and bot are two face coins. Better site page loading, low bounce back rate from visitor browser is a plus. SEO technique is not about how to spam search engine. So, avoid building website to trick search engine bot only. Bot is a bot; it won’t mean anything without visitor’s satisfactions. Utilize SEO tools to perform site optimization. Google Webmaster tools, Google Analytics are the friend for search engine visibility result. Remember in mind, “Unique is the king”. Website SEO would be worthless without a unique approach. Yes, unique content and web design is the king. Give the visitor the unique idea and encourage them to come again. Natural and attractive behavior of site alone would make search engine come regularly. And always update the site for better site search index position and Page rank. SEO by Nature Bing, Yahoo, Google search engines are regularly updates their search engine rank page (SERP). They try to offers the searchers with most relevant site for keyword typed on search bar. Search engine algorithm are clearly secret but search engine company also give a clue to get better site tips and tricks to webmaster for right direction on search engine optimization (SEO). Brand new website starter compared to old website are completely different in the eye of search engine. Every day there always newcomer website and older website get more attention from Google. As Google realize that there are many website that come overnight and offline in near future. More specific niche, authoritative in unique content and proper business plan for the site are always good start for search engine optimization (SEO). Our link building services is serving the needs of increasing your website visibility on search engines. The unique Content writing services offered by us are always enhancing the scope of your website by providing the best.

How To Win Bids In Google Adwords

As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. But in order for your Google ads to get seen, you have to win the bid and beat your competition for ad placements. To do that takes more than just shelling out money.

You win the bid in Google AdWords through a combination of bidding a higher amount than your competition and by achieving a higher quality score. Google AdWords uses a bidding system that instantaneously determines which ads get placed, where those ads get placed on each page, and how much those ads cost when they are shown or clicked.

The Bid

The first part of this equation – the bid – is based on raw numbers: higher bids take precedence over lower bids. You make a bid in Google AdWords by specifying your maximum cost per click (max CPC) within each ad group or for each individual keyword. The amount you specify for each bid should be competitive with what your competition is willing to spend on each keyword.

Choosing the Right Bid

Choosing the right bid in Google AdWords is essential to creating a successful Google AdWords campaign. Since Google AdWords uses a bidding system to determine the cost and placement of ads, it’s important that you learn how to properly choose a competitive bid.

When you create each of your ad groups, youll see the option of selecting a default bid (max CPC) for each keyword in each ad group. In addition, you can customize bids for each keyword in the “keywords” tab of the Google AdWords campaign manager.

To assist you in determining a competitive bid for each of your keywords, Google provides a tool that estimates the current bid for specified keywords. Google also displays when your keyword bids fall below the first page bid estimate.

Quality Score

Remember that, in addition to your bid, you can also beat your competitors higher bid by achieving a higher quality score for specified keywords. Since Google’s mission is to provide relevant search results, Google tries to place the most relevant ads for each keyword searched, just as it tries to place the most relevant search results. To achieve relevance, Google assigns a quality score to each keyword, which is based on how relevant the keyword is to each ad and to your website landing page. Google then determines how much youll pay for ad placements not just by your max CPC bid, but also by your keyword quality score. Because of this, often a high quality score will get your ad placed over a competitor who might be willing to bid more than you.

Improving Quality Score

You can improve your keyword quality score in Google AdWords in a number of ways:

* Choosing better keywords
* Featuring keywords in your ads
* Using SEO on your website landing page

Start by choosing the right keywords. Your keywords must be specific and relevant to the products or services in your ad and on your website landing page. Avoid keywords that are too general, since it’s impossible to know what is relevant to someone searching a general keyword. For example, if youre advertising Google AdWords consulting, use specific keywords like AdWords consulting and AdWords Experts and avoid general keywords like “Google AdWords” or AdWords.”

Secondly, include keywords in your ads, in particular the headline. Any keyword in your headline will make the keywords appear much more relevant to your ads and should help increase your keyword quality score.

Thirdly, search engine optimize (SEO) your website landing page. With professional SEO, your website landing page includes all the keywords used in your Google AdWords campaign. This, in turn, improves each keyword quality score.

So remember, you win the bid in Google AdWords through a combination of bid and quality score. And while simply raising your bid may sometimes be necessary to stay competitive, keep in mind that you can save money and increase your ad rank by achieving a higher keyword quality score.

An overview Best SEO company in Chennai

Becoming a Professional marketing on the internet Company, Jadian utilize its experience to provide yourself to enter the online market place with professional touch within a great speed and let you to a target improving and growing your core business. SEO Chennai, referred to as online marketing Chennai has gained momentum massive. SEM involve promotion of any website for all major Search Engines and aid in speaking about the location within the first page of one’s search records (SERPs).

Search engine optimization (SEO) involves the entire gamut of techniques and techniques which will help websites gain search engine optimization visibility. At Scorpio Technologies, we provide effective, affordable and expert SEO services in Chennai. We optimize websites attain better visibility in the search engines, increase yahoo ranks, boost traffic, multiply business prospects and improve ROI. Being profitable business firm, we perfectly know the requirements of economic professionals and therefore our services are fully tailored for meet your home business needs, marketing needs and accelerate web business revenue.
Prospects of Search engine optimization services are solely dependent upon the trend of development of web promotion in abroad countries. As increasingly an associate abroad when rather than web engine for searching of product or services company start with the knowledge that having website and promoting these website on search results is vital because of their business to make sure the website is so visible in their customers and leads their competitors are getting online also will start diminishing to the web pages also.
There exists a giant in between prices in developed or developing countries that Search marketing services Clients are charging for SEO of this website. So it will be recommended for all blog owner having a website to select India based Internet marketing services in Chennai for Quality Best Search engine marketing services for one’s website online. About 70% SEO Clients throughout world trust India SEO firm for optimization of their total web site by reason of quality of SEO Professional Indian SEO Companies have don’t have other individuals across the world.
Credit rating speaking about Search marketing services look this keyword on internet search engine you can see that all web-site that will be rating above position of many competitive keywords of SEO from India. Therefore it’s major proof viewing features about Hiring SEO Company in Chennai in term of Cost, Quality Search engine marketing services that you purchase from those companies. It’s not at all matter you hire which web site design company for designing your web site but what matter is working with a SEO Friendly web-site design and further hiring Search marketing services Company that Best Off-page optimization in your website and assist you in getting top rank on search engine on keywords for your niche to get to in your marketplace.
The marketplace is saturated with SEO companies in India. However, there are only few companies which are literally offering best Search marketing services within their clients. For just client honesty, integrity and ethics are most while picking out the bet SEO Company in Chennai. SEO has always helped organization to get good ranking for the SERPs. The SEO tool will be earning lucrative revenues. Therefore, it is necessary to get an organization or individual of having best SEO by their side.
It is tricky to judge one of the best SEO agencies India however, to keep a tab over few points one can actually bet SEO Company. Jadian is often a web design company in Chennai. We concentrate in web designing, development and SEO analysis. We’ve expert ecommerce designers, web development and SEO analysts that happen to be focused in providing the best results that may be expected by our clients. You are invariably right. We always play our client’s word by word and additionally their valuable feedback and suggestions. Clients need their websites to be presented in the search engines to make sure that users can view sites. Our SEO analysts work quite difficult not only to bring our clients’ websites on the net and to be shown in the first place in the search engines search.
About the Author
SEO Company in Chennai

Understanding Pay For Performance SEO

Search engine optimization importance and benefits cannot be ignored. This is one of the best tools you can use to improve your online presence, increase traffic and boost your conversion rates. There are so many SEO firms now offering the optimization services and they all use different approaches and strategies to gain trust and confidence in their clients. Pay for performance is among the services you are likely to get from your SEO provider.

What it is

This is basically an SEO solution that lets you pay for services delivered only when you have seen results. It takes a very confident SEO firm or company to offer such a service because it only means that the company is sure of the search engine optimization quality it is about to offer you. Such a company will leave nothing to chance to fetch you your desired results so that you can happily pay for the services when there is delivery of expected or good results. Using pay for performance SEO services is able to get high sales because the best marketing strategies are put to use. You simply will be paying for results and your provider will use the best approaches and strategies to get nothing short of the best.

The benefits

SEO pay for performance somehow guarantees you good results and if you fail to get what you have been promised then you do not have to pay for services that added no value to your brand. It is therefore an SEO solution that can save you money on services that do not yield the expected results.

This SEO approach improves your performance because your service provider does regular reviews on your website just to see how the marketing strategy is working out and what can be done to make changes to how it is performing. The regular reviewing saves too much wastage of time and money on a strategy that is not working as expected in the market.

You enjoy flexible pricing structure when you choose pay for performance kind of optimization. Most SEO firms have not hidden costs and put the costs on a fixed monthly structure. You can also enjoy a number of extra features such as updates and upgrades at no extra cost, making the approach more affordable for you.

The risks

Most SEO companies offering this kind of a solution do it on a contract basis. This means that you might end up being tied down to the provider for the given period before you can move to any other SEO service you want. The contract period varies from one provider to another, so always check so you can choose a firm with a reasonable contract.

Whereas you are allowed to choose keywords that should be used before the start of the service, it might not be possible for the keywords to be changed once the contract begins. You only can make changes when the campaign is complete, meaning starting over in another contract to use different keywords that might work better.

Provab-it Service Provides Web Design,seo,cms,portal Development,ecommerce Solutions,sem.

PROVAB is a promising offshore IT service provider based in Bangalore, India. Our strategies help in pursuing emerging opportunities in providing end-to-end IT solutions and services through onsite, offshore and outsourcing methods. PROVAB proficiency guarantees quality, competent and rapid execution of any projects – from small websites to complex ecommerce software and custom solution programming.

PROVAB experts deliver unsurpassed business value to customers through a combination of process excellence, quality frameworks and service delivery innovation with latest version of technologies. Our professional designers, developers and managers are committed to services, and best quality work. Our SERVICES include Web Application Development, Website Designing, E-commerce Solutions, Web Portal Development, Search Engine Optimization, Content management system, website promotion, travel portal development, real estate portal development etc.

We provide the following services to USA, UK, Australia, London, Paris, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Minneapolis, New York, Philadelphia, Phoenix, Portland, San Diego, Seattle, Washington, Argentina, Austria, Canada, Egypt, France, Great Britain, Greece, Mexico, New Zealand, Norway, Spain, Sweden, Switzerland, UAE.

Website Design and CMS
PROVAB is one such organization which offers a comprehensive list of services to meet all the designing factors including custom website designing, bespoke corporate designs, dynamic web designing, content management system, website template design, flash designs.

Application Development
Our organization provides Web application development focusing on quality, application design, development and programming with implementation of latest technology in different industry verticals. PROVAB offer widest range of web application development services like custom application development, product development, E-learning solutions, Intranet development and application maintenance.

Portal Development
PROVAB deliver portal development services for pioneering knowledge & use them effectively to enhance user features. We design and develop multi dimensional web portals including web portals, B2B portals, B2C portals, travel portals, real estate portal development and social networking portals and our services include offshore portal development, portal maintenance and designing.

SEO & SEM Solutions
With the right Search Engine Optimization and Marketing (SEO/SEM) plan, we reach to the top of each search engine.Our services cover the complete lifecycle of SEO/SEM that includes: site analysis, on-page optimization, off-page optimization, link building, SMO, PPC etc.

We consign to work with clients and determine the most effective means of achieving maximum benefit through the appropriate combination of the technologies. Our expert technical support staff has in-depth knowledge and experience in software products and tools to maximize system efficiency. You can view our Portfolio as we delivers quality web designs to customers across the globe.

The Other Side of the Search God’s Abracadabra!

Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like www.imdb.com – The Internet Movie Database , www.incywincy.com – IncyWincy, the invisible web search engine and www.completeplanet.com – The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning – be sure to set aside considerable time for digging.)

None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizations’ own Web pages, rather than from research journals and dissertations- the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.

The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of “hits”, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue – too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site. Regardless of all the sophistication technology has brought in, many well thought-out search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.

As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go out-of-date. After they wage their never ending war with over-zealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!

Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line – using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.

Like a journalist put it, “Not showing favoritism to its business clients is certainly a rare virtue in these times.” Search engines have increasingly turned to two significant revenue streams. Paid placement: In addition to the main editorial-driven search results, the search engines display a second — and sometimes third — listing that’s usually commercial in nature. The more you pay, the higher you’ll appear in the search results. Paid inclusion: An advertiser or content partner pays the search engine to crawl its site and include the results in the main editorial listing. So?…more likely to be in the hit list but then again – no guarantees. Of course those refusing to favor certain devotees are industry leaders like Google that publishes paid listings, but clearly marks them as ‘Sponsored Links.’

The possibility of these ‘for-profit’ search gods (which haven’t yet made much profit) for taking fees to skew their searches, can’t be ruled out. But as a searcher, the hit list you are provided with by the engine should obviously rank in the order of relevancy and interest. Search command languages can often be complex and confusing and the ranking algorithm is unique to each god based on the number of occurrences of the search phrase in a page, if it appears in the page title, or in a heading, or the URL itself, or the meta tag etc. or on a weighted average of a number of these relevance scores. E.g. Google (www.google.com) uses its patented PageRank TM and ranks the importance of search results by examining the links that lead to a specific site. The more links that lead to a site, the higher the site is ranked. Pop on popularity!

Alta Vista, HotBot, Lycos, Infoseek and MSN Search use keyword indexes – fast access to millions of documents. The lack of an index structure and poor accuracy of the size of the WWW, will not make searching any easier. Large number of sites indexed. Keyword searching can be difficult to get right.
In reality, however, the prevalence of a certain keyword is not always in proportion to the relevance of a page. Take this example. A search on sari – the national costume of India –in a popular search engine, returned among it’s top sites, the following links:

?www.scri.sari.ac.uk/- of the Scottish Crop research Institute

?www.ubudsari.com/ -a health resort in Indonesia

?www.sari-energy.org/ – The South Asia Regional Initiative for Energy Cooperation and Development

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered…whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.
Now, unless you have a clear idea of what you’re looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.

Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called “spiders”, “crawlers”, or “robots”, to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results….results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it’s called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes….read on.

From the very first search engine – Yahoo to about.com, Snap.com, Magellan, NetGuide, Go Network, LookSmart, NBCi [http://nbci.msnbc.com/nbci.asp] and Starting Point, all subject directories index and review documents under categories – making them more manageable. Unlike active search engines, these passive or human-selected search engines like don’t roam the web directly and are human controlled, relying on individual submissions. Perhaps the easiest to use in town, but the indexing structure these search engines cover only a small portion of the actual number of WWW sites and thus is certainly not your bet if you intend specific, narrow or complex topics.

Subject designations may be arbitrary, confusing or wrong. A search looks for matches only in the descriptions submitted. Never contains full text of the web they link to – you can only search what you see titles, descriptions, subject categories, etc. Human-labor intensive process limits database currency, size, rate of growth and timeliness. You may have to branch through the categories repeatedly before arriving at the right page. They may be several months behind the times because of the need for human organization. Try looking for some obscure topic….chances for the people that maintain the directory to have excluded those pages. Obviously, machines can blindly count keywords but they can’t make common-sense judgement as humans can. But then why does human-edited directories respond with all this junk?!

And here’s about those meta search engines. A comprehensive search on the entire WWW using The Big Hub, Dogpile, Highway61, Internet Sleuth or Savvysearch , covering as many documents as possible may sound as good an idea as a one stop shopping.Meta search engines do not create their own databases. They rely on existing active and passive search engine indexes to retrieve search results. And the very fact that they access multiple keyword indexes reduces their response time. It sure does save your time by searching several search engines at once but at the expense of redundant, unwanted and overwhelming results….much more – important misses. The default search mode differs from search site to search site, so the same search is not always appropriate in different search engine software. The quality and size of the databases vary widely.

Weighted Search Engines like Ask Jeeves and RagingSearch allows the user to type queries in plain English without advanced searching knowledge, again at the expense of inaccurate and undetailed searching. Review or Ranking Sources like Argus Clearinghouse (www.clearinghouse.net),
eBlast (eblast.com) and Librarian’s Index to the Internet (lii.org). They evaluate website quality from sources they find or accept submissions from but cover a minimal number of sites.

As a webmaster, your site registration with the biggest billboards in Times Square can get you closer to bingo! for the searcher. Those who didn’t even know you existed before are in your living room in New York time!

Your URL registration is a no-brainer, considering the generation of flocking traffic to your site. Certainly a quick and inexpensive method, yet is only a component of the overall marketing strategy that in itself offers no guarantees, no instant results and demands continued effort for the webmaster. Commerce rules the web. Like how a notable Internet caveman put it, “Web publishers also find dealing with search engines to be a frustrating pursuit. Everybody wants their pages to be easy for the world to find, but getting your site listed can be tough. Search sites may take a long time to list your site, may never list it at all, and may drop it after a few months for no reason. If you resubmit often, as it is very tempting to do, you may even be branded a spamdexer and barred from a search site. And as for trying to get a good ranking, forget it! You have to keep up with all the arcane and ever-changing rules of a dozen different search engines, and adjust the keywords on your pages just so…all the while fighting against the very plausible theory that in fact none of this stuff matters, and the search sites assign rankings at random or by whim.

“To make the best use of Web search engines–to find what you need and avoid an avalanche of irrelevant hits– pick search engines that are well suited to your needs. And lest you’d want to cry “Ye immortal gods! where in the world are we?”, spend a few hours becoming moderately proficient with each. Each works somewhat differently, most importantly in respect to how you broaden or narrow a search.

Finding the appropriate search engine for your particular information need, can be frustrating. To effectively use these search engines, it is important to understand what they are, how they work, and how they differ. For e.g. while using a meta search engine, remember that each engine has its own methods of displaying and ranking results. Remember, search strategies affect the results. If the user is unaware of basic search strategies, results may be spotty.

Quoting Charlie Morris (the former editor of The Web developer’s journal) – “Search engines and directories survive, and indeed flourish, because they’re all we’ve got. If you want to use the wealth of information that is the Web, you’ve got to be able to find what you want, and search engines and directories are the only way to do that. Getting good search results is a matter of chance. Depending on what you’re searching for, you may get a meaty list of good resources, or you may get page after page of irrelevant drivel. By laboriously refining your search, and using several different search engines and directories (and especially by using appropriate specialty directories), you can usually find what you need in the end.”

Search engines are very useful, no doubt. Right from getting a quick view of a topic to finding expert contact info…verily certain issues lie in their lap. Now the very reason we bother about these search engines so much is because they’re all we’ve got! Though there sure is a lot of room for improvement, the hour’s need is to not get caught in the middle of the road. By simply understanding what, how and where to seek, you’d spare yourself the fate of chanting that old Jewish proverb “If God lived on earth, people would break his windows.”

Happy searching!

Get Reseller Seo Services To Strengthen Your Roi

If you are a small company and looking for outsource your work, then there is no better option than making online search. There are a number of companies available on the web aiming to serve companies or entrepreneurs like you. Of late, reseller SEO services have become a great idea for companies or individual entrepreneurs who either do not have the resources or do not offer the service. The service is offered by third party and attains the goal of customers. To know extensively about the program, it is advised to explore the web.

A reputed company to earn good brand reputation work round the clock to satisfy its customers so that get able to retain the existing one and get some reference as well. But you choose only after ensuring record of their past work profile, customer feedback and other such proofs. An adept SEO company provides services as per the changing trends of the Google. SEO reseller firm takes care of everything from starting to finish so you should not worry. Just hire a good company and give your burden out to the company.

Key points to keep in mind

You have to keep in mind a number of points. Look for the SEO capability of the company and how well it has rooted in their SEO concepts. Choosing an experienced company is a good idea as it would show the caliber of the quality workmanship, organized work structure and timely execution of jobs. On the other hand, the reseller SEO services providers need to be transparent in all monetary transactions and must not appear with hidden costs at any point of the time. And most importantly, the organization must be easily reachable through email, chat and phone. In fact, it is even better if the company holds a physical address and you can visit anytime you wish for.

Choosing SEO resale program provider

If you make up your mind and want to choose the service, then you do not have better option than making online search. A simple search would help you come across a number of websites offering the service to customers irrespective of their geographical locations. Before choosing a company to get the service, it is advised you to read customer testimonials and reviews online to authenticate the company. In addition, choose a company which gives guarantee of desired results within the budget. So, why are you wasting your time by going here and there? You will find everything within a click of your mouse.