Sales Pitch And Seo Copywriting

Sales Pitch And Seo Copywriting

You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer. More »

Real Estate Marketing – How to Do SEO of Real Estate Websites

Real Estate Marketing – How to Do SEO of Real Estate Websites

Optimizing real estate websites for search engines like google usually presents a significant challenge because of the higher level of competition within the real estate industry. More »

Role of SEO Copywriter

Role of SEO Copywriter

SEO copywriting services are integral to any website. SEO, which stands for search engine optimization, is a necessary action that should be utilized when marketing content within any website. More »

SEO Website Visibility Overview

SEO Website Visibility Overview

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Website visibility on Search Engine is important factor to drive traffic to site. More »

How To Win Bids In Google Adwords

How To Win Bids In Google Adwords

As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. More »

 

Sales Pitch And Seo Copywriting

bbs00.info2You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.

Is it possible to generate sales with a SEO content website without boring obvious sales tactics?

The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?

Content is King

Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.

There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.

Constructing your Sales Pitch

Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.

Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.

Keywords overpopulation

Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.

The art of selling online

Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!

Real Estate Marketing – How to Do SEO of Real Estate Websites

bbs00.info3Optimizing real estate websites for search engines like google usually presents a significant challenge because of the higher level of competition within the real estate industry.
However, you will find new opportunities for individual Realtors, brokers as well as home sellers to optimize their websites to obtain high search engine ranking positions and free leads. This short article discusses some rules to bear in mind legitimate estate website seo (SEO).

Secret #1: Choose keywords which are specific towards the geographical areas that you’re in.

One of the benefits of property websites is they could use geographical identifiers. This leads to less competition to become listed #1 in Google’s search engine results for the market.

There might be countless geographical modifiers inside a state or metropolitan area. The greater keywords you optimize for, the broader you cast your net for free internet search engine traffic.

You’ll have practically no competition for many of those geographically modified keywords.

Secret #2: Choose keywords by distinctive property type.

All areas may have its very own typical type of buildings, homes and communities. Keywords associated with such descriptive terms may be used to optimize your internet titles on pages and tags. This will bring you a steady flow of tourists looking of these specific kinds of properties.

If your region is renowned for gated course communities you are able to optimize for your keyword search phrase. Think of the limitless possibilities in your town.

Put each kind of creating, house or community on the separate web site since you must have only one main keyword on each page. This can provide your website the biggest quantity of targeted prospects.

Secret #3: Use Keywords That Serious Property Buyers Uses.

Respect your audience. People trying to find real estate online using very specific search phrases are often well educated using one of the greater sophisticated and knowledgeable internet users.

This can be used to your benefit by giving information that pertains to the particular keyword search phrases you realize they’re using.

You start with content about these topics in your webpages. After this you include specific keywords within the titles, headings, and meta data of every web site. Google and yet another search engines like google will be sending a constant stream of free leads by means of readers looking for all those topics.

For more information about SEO Realestate,simply visit our website http://www.seo-realestate.org/

Role of SEO Copywriter

SEO copywriting services are integral to any website. SEO, which stands for search engine optimization, is a necessary action that should be utilized when marketing content within any website. People tend to place too much focus on the optimization bit while ignoring the benefits that copywriting brings on to the website. If any online business is to thrive, a lot of focus will have to be given to copywriting services as well. The services of an expert ought to be sought so that the content in the website flows majestically and flawlessly when read by visitors or people interested in the services of the company in question.

The services of SEO Copywriter are necessary for helping a website attain the best ranking on search engines. There are certain mistakes which a newbie may continue making while copywriting for a website hence preventing it from achieving its desired goal with respect to ranking. While keywords play a very important role in making a website achieve favorable ranking, they must be used wisely and with caution. A copywriter may think that by stuffing the content with keywords, he will help it be ranked best on all search engines. This is not always the case and may produce unfavorable results.
The content developed by the SEO copywriter needs to be filled with information that the reader actually needs and benefits a lot from. This requires the writer to carry out adequate research on the subject matter at hand and develop content that the site will benefit from. Secondly, an expert will help your website achieve the desired ranking on all search engines with proper linking practices. Content that is developed for a website must carry a call to action, even if it does this only once in the entire article. This enables the reader or clients to know what is required from him or her after finishing with the reading.

In this day and age, it has been stated a million and over times that content is king to any website. It is no longer enough to come up with a website and leave it at that. It is now mandatory for the owners of any website to come up with the right content as well. This is where the services of an SEO copywriter come in handy. The content developed by a copywriter must satisfy the demands placed on it by the search engines while not sacrificing the need for readers to acquire information they consider as being the best for them. If the right balance can be found for this, then the website will achieve its goal successfully.

As long as readers and visitors find something valuable when they access any website, they are likely to keep coming back. If visitors find right material or something that interests them many times, they will keep coming back and this is good for your ranking. SEO copywriting services can be used hand in hand with social marketing to improve the ranking of the website even further.
The author is an experienced SEO Copywriter and understands the full responsibility of a SEO Copywriting services. He has written several articles explaining to the readers the roles of copywriter.

SEO Website Visibility Overview

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Website visibility on Search Engine is important factor to drive traffic to site. Since visitors traffics could means money. Get listed on first page search result for certain competing keyword is a demand. Of course, crush the competition on search engine is a must for online business success. Google search engine popularity in the internet becomes the one biggest target for SEO optimization then followed by Bing, Yahoo, Ask, and etc. Sure, website should contain search engine friendly page for every search crawl bot. As web owner, provide web page that attract natural traffics visitors and search bot are challenging task to be done. Website SEO ranking doesn’t come overnight. With site continuous unique content update, solid on-page, off-page optimization strategy then site rank is not a myth and search engine optimization (SEO) becomes web battle field of authority for certain keyword domination. Website SEO Setup SEO friendly website is like making a shop display. So, knowing the web visitor needs, product placement and ease of use feature while in another side have a clean view and doesn’t have hidden things that encourage the internet user. You can Do It Yourself (DIY) SEO, or let the SEO professionals to handle the things. There are many SEO firm services on the internet that ready to help you gain internet visibility and popularity. Choose wisely and reputable SEO firm services. Know your website well before the visitor and search engine find your product Both visitor and bot are two face coins. Better site page loading, low bounce back rate from visitor browser is a plus. SEO technique is not about how to spam search engine. So, avoid building website to trick search engine bot only. Bot is a bot; it won’t mean anything without visitor’s satisfactions. Utilize SEO tools to perform site optimization. Google Webmaster tools, Google Analytics are the friend for search engine visibility result. Remember in mind, “Unique is the king”. Website SEO would be worthless without a unique approach. Yes, unique content and web design is the king. Give the visitor the unique idea and encourage them to come again. Natural and attractive behavior of site alone would make search engine come regularly. And always update the site for better site search index position and Page rank. SEO by Nature Bing, Yahoo, Google search engines are regularly updates their search engine rank page (SERP). They try to offers the searchers with most relevant site for keyword typed on search bar. Search engine algorithm are clearly secret but search engine company also give a clue to get better site tips and tricks to webmaster for right direction on search engine optimization (SEO). Brand new website starter compared to old website are completely different in the eye of search engine. Every day there always newcomer website and older website get more attention from Google. As Google realize that there are many website that come overnight and offline in near future. More specific niche, authoritative in unique content and proper business plan for the site are always good start for search engine optimization (SEO). Our link building services is serving the needs of increasing your website visibility on search engines. The unique Content writing services offered by us are always enhancing the scope of your website by providing the best.

How To Win Bids In Google Adwords

As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. But in order for your Google ads to get seen, you have to win the bid and beat your competition for ad placements. To do that takes more than just shelling out money.

You win the bid in Google AdWords through a combination of bidding a higher amount than your competition and by achieving a higher quality score. Google AdWords uses a bidding system that instantaneously determines which ads get placed, where those ads get placed on each page, and how much those ads cost when they are shown or clicked.

The Bid

The first part of this equation – the bid – is based on raw numbers: higher bids take precedence over lower bids. You make a bid in Google AdWords by specifying your maximum cost per click (max CPC) within each ad group or for each individual keyword. The amount you specify for each bid should be competitive with what your competition is willing to spend on each keyword.

Choosing the Right Bid

Choosing the right bid in Google AdWords is essential to creating a successful Google AdWords campaign. Since Google AdWords uses a bidding system to determine the cost and placement of ads, it’s important that you learn how to properly choose a competitive bid.

When you create each of your ad groups, youll see the option of selecting a default bid (max CPC) for each keyword in each ad group. In addition, you can customize bids for each keyword in the “keywords” tab of the Google AdWords campaign manager.

To assist you in determining a competitive bid for each of your keywords, Google provides a tool that estimates the current bid for specified keywords. Google also displays when your keyword bids fall below the first page bid estimate.

Quality Score

Remember that, in addition to your bid, you can also beat your competitors higher bid by achieving a higher quality score for specified keywords. Since Google’s mission is to provide relevant search results, Google tries to place the most relevant ads for each keyword searched, just as it tries to place the most relevant search results. To achieve relevance, Google assigns a quality score to each keyword, which is based on how relevant the keyword is to each ad and to your website landing page. Google then determines how much youll pay for ad placements not just by your max CPC bid, but also by your keyword quality score. Because of this, often a high quality score will get your ad placed over a competitor who might be willing to bid more than you.

Improving Quality Score

You can improve your keyword quality score in Google AdWords in a number of ways:

* Choosing better keywords
* Featuring keywords in your ads
* Using SEO on your website landing page

Start by choosing the right keywords. Your keywords must be specific and relevant to the products or services in your ad and on your website landing page. Avoid keywords that are too general, since it’s impossible to know what is relevant to someone searching a general keyword. For example, if youre advertising Google AdWords consulting, use specific keywords like AdWords consulting and AdWords Experts and avoid general keywords like “Google AdWords” or AdWords.”

Secondly, include keywords in your ads, in particular the headline. Any keyword in your headline will make the keywords appear much more relevant to your ads and should help increase your keyword quality score.

Thirdly, search engine optimize (SEO) your website landing page. With professional SEO, your website landing page includes all the keywords used in your Google AdWords campaign. This, in turn, improves each keyword quality score.

So remember, you win the bid in Google AdWords through a combination of bid and quality score. And while simply raising your bid may sometimes be necessary to stay competitive, keep in mind that you can save money and increase your ad rank by achieving a higher keyword quality score.

SEO Training

SEO Training Courses in the UK

SEO – Search Engine Optimisation, is an extremely  valuable skill.

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right?

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

Kevin John Lewis is a professional search engine marketing / SEO Consultant

 

How Smart Web Designers Screw Up Your SEO

Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc-). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the -benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks- months- years. Here’s why it’s going to be years- decades… never. And here’s how to make it, realistically, a few months.

Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use -cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featured shopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there-s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that web designers are generally oblivious to the problem.

Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.

What are web designers missing? As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.

The Solution. A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.

We’ve yet to find a web designer who does.

Bio. By Baron Turner of TurnerDow Search Engine Optimisation. There’s Only One High St Now! Be on it with TurnerDow SEO

3 SEO Strategies To Use In Increasing Your Ranking

The starting website admin is regularly harassed with a few contemplations; two of which are the most critical by a wide margin. With the various things to stress over when attempting to get your site ready to rock and roll, the two elements of substance and improvement assume the greatest parts in discovering your gathering of people (or, all the more precisely, placing you before an effectively existing group of onlookers that is as of now looking for the watchword you’re streamlining for).

The Effects of Google Updates

With the most recent Google overhaul (fundamentally; these are revisions to Google’s hunt calculation that are expected to improve the web a spot for the promoters that keep the tech uber-mammoth in business – which implies minimizing or disposing of spam and poor substance on the web), the substance you have on your page is more essential than any other time in recent memory. The familiar maxim “Quality written substance is the final deciding factor” is returning all the more powerfully, now that substance ranches have been hit by Panda and Penguin.

It used to be previously, that you could compose maybe a post or two preceding advertising your site or blog; now, plainly no less than a little part of the exceptionally complex Google calculation code offers credit to weblogs simply as a result of the degree of their substance. Presently you should basically have a full site to profit from that parcel of code; then, off-site streamlining ought to initiate.

How Useful is Off-Site SEO?

Off-website advancement can comprise of any strategy by which you get “bolts” indicating back your site, which advises the creeping look creepy crawlies of how very respected it is in the web group.

Actuality is; you should fabricate a considerable number of these before their predominance tackles its very own existence, and others begin grabbing your connected pages and spreading them – and soon thereafter your rankings will soar more than you or even ten individuals working relentless could have overseen.

The most well-known approaches to assemble these backlinks is to discover online journals and sites in your corner, and leave wise remarks on them. You should do this two or three thousand times now and again; not about as much in others – everything relies on upon how aggressive your watchword is.

Article Submission Still Helps – Believe It!

Another route is to utilize article promoting, which implies you condense the substance of your blog entry, and present this rundown to article registries, with watchwords hyperlinked in the proper spots.

A considerable measure of the article accommodation spots are very unmistakable themselves, which involves that they get a lot of human and web index activity. Effective accommodation will build the perceivability of your online journal on the SERPs, and additionally represent some genuine movement from human guests. The last approach to get joins subsequent to composing articles is to accomplish something comparable – visitor post.

The Effectiveness of Guest Blogging

You approach proprietors of sites with comparable substance to yours, and inquire as to whether you can compose a blog entry for them, with your installment being the backlinks you get the opportunity to connect in the asset box toward the end of the article. In truth, this isn’t too not the same as article advertising, aside from the articles must be of significantly higher quality to get distributed.

After site remarking, article advertising and visitor blogging, the quantity of free or moderately reasonable site improvement for site advancement strategies begin to rapidly diminish.

Putting Advertisements on High-PR Websites: A Viable Strategy?

Advertisement position of high Page-Rank sites can be immoderate, particularly on the off chance that you don’t have an item or administration with a change rate that legitimizes the frequently month to month use for an aggressive spot. Unless the standard you buy is very focused on, you will seldom get enough hits to make it beneficial.

Raising the Rear

The other conceivable techniques are by and large master third party referencing including significantly more work; for instance, gadget building and advancement, to get backlinks from all the general population who discover use for your code and place it on their sites. Confronting the trouble in initiating these strategies, article advertising, content showcasing and visitor blogging appears to be a great deal more appealing, and a predictable system can yield considerably more prominent profits at far lower costs.

Are Search Engines Worth It Any More?

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:

“How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . ”

My response is almost always along the lines of:

“Forget that right now, and get a life!”

OK, so I am a little more tactful than that – and I do occasionally encourage an in-depth search engine optimization strategy, but usually I’ll encourage clients to spend their website promotional budget in other ways.

Here are the main reasons why I’m not generally enthusiastic about free search engines:

1. You have to be really careful in choosing keywords

Many people make the mistake of focusing on very generic keywords. Not only are these even more difficult to get top placement in, but they also won’t generate you targeted traffic.

A prospect approached me recently for help with a coaching site. This site promotes teleseminars to help clients implement life changes described in various motivational books. This prospect initially said that he wanted to be “Number One” on a search for “books”.

I’d suggest this would be a virtually impossible challenge for any search engine optimizer. But in addition, someone searching for “books” is probably really looking for Amazon, or Barnes & Noble, and not my client’s teleclasses. He could spend a lot of money for very few qualified leads.

2. You need to speak the language of your visitors

We all talk “geekspeak” – it’s often second nature to us within our industry or area of expertise. And it’s easy to forget that our prospects don’t always use the same terminology. One of the most difficult areas in copywriting that I see is when technology sales people are trying to describe their products to a non-technical market – the result is usually incomprehensible!

But there’s also the jargon that we use as a matter of pride, or because we’ve lost touch with how our markets think of us.

I worked recently with an association of plastic surgeons. They had their member database on their Web site, and wanted to attract visitors there to find a local practitioner.

Their “Number One” target keyword for the search engines was “rhinoplasty”. Well, I can only spell this because I just looked it up for this article – but usually you and I in the general public would never think of that – of course, we’d be searching for . . . “nose jobs”!

The surgeons didn’t like this at all from an academic standpoint. But they had to concede the point when I presented evidence on most common searches from the old Overture’s Search Term Suggestion Tool .

3. It’s very passive marketing . . .

My most pressing argument for not spending too much time on free search engines is that it’s a very passive form of marketing. You’re relying on a prospective visitor waking up in the morning, and realizing that they need something that you might provide. Then, you’re relying on them choosing the precise keywords that you’ve targeted for search engine optimization. It’s a fairly hit or miss business.

When do I disagree with myself?

There are some exceptions to all this. I do believe that search engines are well worth it when you have a niche product or service with extremely unambiguous and well-defined keywords.

For example, an audience member in one of my recent programs was working on a Web site to sell some incredibly advanced yoyos. I did recommend a search engine strategy to him – after all, if someone puts in “yoyo” as a search term, they’d almost certainly be a qualified lead!

What do I do instead?

That’s the subject of numerous other articles. To get you started, you can find twenty-three of my favourite techniques in my free tipsheet.

But in short, I much prefer aggressively seeking out sites where your target markets are likely to be reading, or searching for information. That way, you can proactively bring your ideas, products and services to them, in places where they are much more likely to be receptive and interested. And there are so many options for different budgets and campaign sizes, both online and offline.

So, are search engines worth it any more?

I’m not advocating ignoring search engines. And I do like the better paid models, such as Overture.

But I do suggest that you should be very clear about how much passive marketing you want to undertake, and whether the product or service that you’re offering lends itself to this.

And if you do decide to optimize your site for search engines, pick the keywords that will be in the mindset of your customers . . . and be willing to settle for “Number Two” sometimes!

How to Use Proven SEO Tactics to Gain More Customers

Organic SEO (search engine optimization) utilizes a set of specific and effective techniques to increase page ranking on a search engine’s unpaid results. We call SEO “visibility marketing” because its ultimate goal is to make your site or page more visible to the search engines. SEO tactics are what bring new customers to your website and teach them about your business. When thinking about ways to make your business more attractive to your clients, visibility marketing should be at the top of your list. Without it, you will miss the opportunity to reach hundreds (if not thousands) of new customers. Take a look at some ways you can use some of these tactics to your advantage.

Blogging

Besides connecting with others over social media, customers love to read about a business in a conversational setting. A well-written blog with relevant content draws readers in and makes them want to learn more about your business – and to return for future posts. While the rest of your website may talk about your business in technical terms, having a blog section on your website with useful and practical information can bring in new customers.

You can write the posts yourself or have guest bloggers do the work. Either way, consider that the blog is your chance to answer questions that people might have about your product or business, give customers tips about your industry, or provide a more personal connection. Blogging is also a great way to promote your business on other websites, so network with people you know and see if they would be interested in having you guest blog on their site. Soon you will have new customers coming in because of your cross-networking with other websites.

Know Your Customer

When you utilize SEO tactics, you are customer-focused, catering to the visitor’s needs, preferences, and concerns instead of simply promoting your business. The whole point of visibility marketing is for people to see your business prominently ranked on a search engine’s results page and have users click your link over anyone else’s.

The best SEO tactics are the ones that incorporate keywords and keyword phrases that would be searched by an end user instead of generic terms that everyone else uses. The sophisticated search engines have the ability to recognize when your content is relevant to the users’ search. Providing content the user is more likely to visit, read and engage will garner more website traffic for better lead generation.

The Power of the Review

When your visibility marketing program starts to gain traction, your website will be visible on multiple search engine results, for a variety of search terms. In time, this increased visibility can lead to people writing reviews about you and your business. Don’t underestimate the power of the review to attract more customers!

Yes, visiting and looking through your website will enlighten many customers, but peer reviews (on sites such as Yelp, Angie’s List, and Google My Business) are becoming increasingly important to customers when making purchasing decisions. The feedback generated by such reviews can be used to improve customer service, solve a problem, or discover a potential new revenue stream your business hadn’t considered.

The importance of SEO for business continues to increase. As search engine algorithms change and are refined over time, so must your SEO strategy be adjusted and evaluated once implemented. These tried-and-true SEO tactics will serve as a springboard to launch you into a successful SEO program!