You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.
Is it possible to generate sales with a SEO content website without boring obvious sales tactics?
The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?
Content is King
Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.
There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.
Constructing your Sales Pitch
Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.
Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.
Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.
The art of selling online
Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!
Optimizing real estate websites for search engines like google usually presents a significant challenge because of the higher level of competition within the real estate industry.
However, you will find new opportunities for individual Realtors, brokers as well as home sellers to optimize their websites to obtain high search engine ranking positions and free leads. This short article discusses some rules to bear in mind legitimate estate website seo (SEO).
Secret #1: Choose keywords which are specific towards the geographical areas that you’re in.
One of the benefits of property websites is they could use geographical identifiers. This leads to less competition to become listed #1 in Google’s search engine results for the market.
There might be countless geographical modifiers inside a state or metropolitan area. The greater keywords you optimize for, the broader you cast your net for free internet search engine traffic.
You’ll have practically no competition for many of those geographically modified keywords.
Secret #2: Choose keywords by distinctive property type.
All areas may have its very own typical type of buildings, homes and communities. Keywords associated with such descriptive terms may be used to optimize your internet titles on pages and tags. This will bring you a steady flow of tourists looking of these specific kinds of properties.
If your region is renowned for gated course communities you are able to optimize for your keyword search phrase. Think of the limitless possibilities in your town.
Put each kind of creating, house or community on the separate web site since you must have only one main keyword on each page. This can provide your website the biggest quantity of targeted prospects.
Secret #3: Use Keywords That Serious Property Buyers Uses.
Respect your audience. People trying to find real estate online using very specific search phrases are often well educated using one of the greater sophisticated and knowledgeable internet users.
This can be used to your benefit by giving information that pertains to the particular keyword search phrases you realize they’re using.
You start with content about these topics in your webpages. After this you include specific keywords within the titles, headings, and meta data of every web site. Google and yet another search engines like google will be sending a constant stream of free leads by means of readers looking for all those topics.
For more information about SEO Realestate,simply visit our website http://www.seo-realestate.org/
SEO copywriting services are integral to any website. SEO, which stands for search engine optimization, is a necessary action that should be utilized when marketing content within any website. People tend to place too much focus on the optimization bit while ignoring the benefits that copywriting brings on to the website. If any online business is to thrive, a lot of focus will have to be given to copywriting services as well. The services of an expert ought to be sought so that the content in the website flows majestically and flawlessly when read by visitors or people interested in the services of the company in question.
The services of SEO Copywriter are necessary for helping a website attain the best ranking on search engines. There are certain mistakes which a newbie may continue making while copywriting for a website hence preventing it from achieving its desired goal with respect to ranking. While keywords play a very important role in making a website achieve favorable ranking, they must be used wisely and with caution. A copywriter may think that by stuffing the content with keywords, he will help it be ranked best on all search engines. This is not always the case and may produce unfavorable results.
The content developed by the SEO copywriter needs to be filled with information that the reader actually needs and benefits a lot from. This requires the writer to carry out adequate research on the subject matter at hand and develop content that the site will benefit from. Secondly, an expert will help your website achieve the desired ranking on all search engines with proper linking practices. Content that is developed for a website must carry a call to action, even if it does this only once in the entire article. This enables the reader or clients to know what is required from him or her after finishing with the reading.
In this day and age, it has been stated a million and over times that content is king to any website. It is no longer enough to come up with a website and leave it at that. It is now mandatory for the owners of any website to come up with the right content as well. This is where the services of an SEO copywriter come in handy. The content developed by a copywriter must satisfy the demands placed on it by the search engines while not sacrificing the need for readers to acquire information they consider as being the best for them. If the right balance can be found for this, then the website will achieve its goal successfully.
As long as readers and visitors find something valuable when they access any website, they are likely to keep coming back. If visitors find right material or something that interests them many times, they will keep coming back and this is good for your ranking. SEO copywriting services can be used hand in hand with social marketing to improve the ranking of the website even further.
The author is an experienced SEO Copywriter and understands the full responsibility of a SEO Copywriting services. He has written several articles explaining to the readers the roles of copywriter.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Website visibility on Search Engine is important factor to drive traffic to site. Since visitors traffics could means money. Get listed on first page search result for certain competing keyword is a demand. Of course, crush the competition on search engine is a must for online business success. Google search engine popularity in the internet becomes the one biggest target for SEO optimization then followed by Bing, Yahoo, Ask, and etc. Sure, website should contain search engine friendly page for every search crawl bot. As web owner, provide web page that attract natural traffics visitors and search bot are challenging task to be done. Website SEO ranking doesn’t come overnight. With site continuous unique content update, solid on-page, off-page optimization strategy then site rank is not a myth and search engine optimization (SEO) becomes web battle field of authority for certain keyword domination. Website SEO Setup SEO friendly website is like making a shop display. So, knowing the web visitor needs, product placement and ease of use feature while in another side have a clean view and doesn’t have hidden things that encourage the internet user. You can Do It Yourself (DIY) SEO, or let the SEO professionals to handle the things. There are many SEO firm services on the internet that ready to help you gain internet visibility and popularity. Choose wisely and reputable SEO firm services. Know your website well before the visitor and search engine find your product Both visitor and bot are two face coins. Better site page loading, low bounce back rate from visitor browser is a plus. SEO technique is not about how to spam search engine. So, avoid building website to trick search engine bot only. Bot is a bot; it won’t mean anything without visitor’s satisfactions. Utilize SEO tools to perform site optimization. Google Webmaster tools, Google Analytics are the friend for search engine visibility result. Remember in mind, “Unique is the king”. Website SEO would be worthless without a unique approach. Yes, unique content and web design is the king. Give the visitor the unique idea and encourage them to come again. Natural and attractive behavior of site alone would make search engine come regularly. And always update the site for better site search index position and Page rank. SEO by Nature Bing, Yahoo, Google search engines are regularly updates their search engine rank page (SERP). They try to offers the searchers with most relevant site for keyword typed on search bar. Search engine algorithm are clearly secret but search engine company also give a clue to get better site tips and tricks to webmaster for right direction on search engine optimization (SEO). Brand new website starter compared to old website are completely different in the eye of search engine. Every day there always newcomer website and older website get more attention from Google. As Google realize that there are many website that come overnight and offline in near future. More specific niche, authoritative in unique content and proper business plan for the site are always good start for search engine optimization (SEO). Our link building services is serving the needs of increasing your website visibility on search engines. The unique Content writing services offered by us are always enhancing the scope of your website by providing the best.
As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. But in order for your Google ads to get seen, you have to win the bid and beat your competition for ad placements. To do that takes more than just shelling out money.
You win the bid in Google AdWords through a combination of bidding a higher amount than your competition and by achieving a higher quality score. Google AdWords uses a bidding system that instantaneously determines which ads get placed, where those ads get placed on each page, and how much those ads cost when they are shown or clicked.
The first part of this equation – the bid – is based on raw numbers: higher bids take precedence over lower bids. You make a bid in Google AdWords by specifying your maximum cost per click (max CPC) within each ad group or for each individual keyword. The amount you specify for each bid should be competitive with what your competition is willing to spend on each keyword.
Choosing the Right Bid
Choosing the right bid in Google AdWords is essential to creating a successful Google AdWords campaign. Since Google AdWords uses a bidding system to determine the cost and placement of ads, it’s important that you learn how to properly choose a competitive bid.
When you create each of your ad groups, youll see the option of selecting a default bid (max CPC) for each keyword in each ad group. In addition, you can customize bids for each keyword in the “keywords” tab of the Google AdWords campaign manager.
To assist you in determining a competitive bid for each of your keywords, Google provides a tool that estimates the current bid for specified keywords. Google also displays when your keyword bids fall below the first page bid estimate.
Remember that, in addition to your bid, you can also beat your competitors higher bid by achieving a higher quality score for specified keywords. Since Google’s mission is to provide relevant search results, Google tries to place the most relevant ads for each keyword searched, just as it tries to place the most relevant search results. To achieve relevance, Google assigns a quality score to each keyword, which is based on how relevant the keyword is to each ad and to your website landing page. Google then determines how much youll pay for ad placements not just by your max CPC bid, but also by your keyword quality score. Because of this, often a high quality score will get your ad placed over a competitor who might be willing to bid more than you.
Improving Quality Score
You can improve your keyword quality score in Google AdWords in a number of ways:
* Choosing better keywords
* Featuring keywords in your ads
* Using SEO on your website landing page
Start by choosing the right keywords. Your keywords must be specific and relevant to the products or services in your ad and on your website landing page. Avoid keywords that are too general, since it’s impossible to know what is relevant to someone searching a general keyword. For example, if youre advertising Google AdWords consulting, use specific keywords like AdWords consulting and AdWords Experts and avoid general keywords like “Google AdWords” or AdWords.”
Secondly, include keywords in your ads, in particular the headline. Any keyword in your headline will make the keywords appear much more relevant to your ads and should help increase your keyword quality score.
Thirdly, search engine optimize (SEO) your website landing page. With professional SEO, your website landing page includes all the keywords used in your Google AdWords campaign. This, in turn, improves each keyword quality score.
So remember, you win the bid in Google AdWords through a combination of bid and quality score. And while simply raising your bid may sometimes be necessary to stay competitive, keep in mind that you can save money and increase your ad rank by achieving a higher keyword quality score.
There are various SEO services offering different outcomes, but all of them require to pay attention to Online key terms as their major element. It’s only with this start of getting the Online key terms that SEO services could lead sites toward the right spots. Otherwise, the whole SEO initiatives will be in useless.
SEO services are all about applying sites so that they could be found for certain Online key terms. Even if such seo help are SEO copy writing, source value enhancement, adversary research, linking, etc, they will always progress around one primary factor: Online key terms.
How Are Online Keywords Used in SEO Services
Search Website seo professionals perform a market research before doing any SEO services. This helps them find out what people finder on the Online to arrive at out to your website. Then, they use those Online key terms to boost your website as below:
1) Online key terms are used in meta data and headline meta labels of the web site headers.
2) SEO professionals use Online key terms at the noticeable body of your websites.
3) The ALT meta labels and titles of your websites should contain the key terms.
4) The Online key terms found should are available as the headline of the articles you distribute to the web.
5) Your key terms should be provide at the keywords of the other sites aiming at your site.
6) The Online key terms should be at the headline, which presents your website at web internet directories.
7) Your Online key terms should be provide at the ALT meta labels of the ads you order to be shown for your website marketing.
How Should SEO Solutions Deal with Discovered Online Keywords?
The professionals in the area of seo know that they need a few key terms to focus on a greater range of Online visitors. Such a list of key terms are generally known as “keyword basket”. SEO services should create key phrase holders so that they could be used at various periods of their tasks.
The common key phrase holders should be used commonly all across your website. The more essential ones should be used nearer to the main of your website. In other terms, the most essential Online key terms that are necessary to focus on your main viewers, should be used at the coating one of your website. The second essential ones at the second coating and so on.
This is how SEO services should concentrate on using Online key terms for the maximum seo of sites. Through such method, one can ensure that the whole SEO assistance is powerful on the chosen set of key terms found at the beginning of the SEO marketing. SEO services without such concentrate are absolutely useless.
A Word of Warning about Keyword Usage
The long-term effective SEO professionals are the ones that see the necessary guidelines regarding the use of Online key terms at their on-page or off-page marketing plans. Otherwise, they may use them less or more than the best possible amount, which won’t generate the suitable result.
While getting an SEO assistance, care should always be taken to see if key terms are used at the destinations above. Also, the long-remaining outcomes indicate that the right conformity with the look for engines’ guidelines are noticed, because the outcomes aren’t there and encouraged out of the top opportunities for breaking guidelines.
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Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.
If you go to Google right now, and type any search phrase you want, you get back a listing of web sites that match the keywords you entered in. If you look closely, you’ll notice that each search listing’ hyperlink is also the title of that website. The title you choose needs to describe to your prospects what your website is all about. It needs to be able to entice your prospects to click on your listing over any other listing. If your title is simply your company name, you are most likely losing lots of traffic. You will also find it difficult to rank highly on relevant keywords to your site.
Here are some things to consider:
1. Make sure you use relevant keywords
Keywords are simply search terms that your web site prospects will type into a search engine in order to find you. The keywords you are targeting need to be included in your title. Your keywords also need to be as close to the beginning of the title as it makes sense to do. For example, if you were selling shoes online and you were targeting the keyword “children shoes”, you could have a title like “Children’s shoes for hard to fit children.” Notice how the targeted keywords were at the beginning of the title. Putting your keywords at the front of your title speaks to keyword prominence. Prominence refers to the importance of your keyword in the title. If your main keywords are at the very beginning of the title, it is said to have a prominence of 100%. If they are at the very end of the title, they have a prominence of 0%. As much as possible, you want to have your main keywords appear towards the beginning of your title.
2. Consider using your main keyword twice in your title
If you are optimizing your site to rank well on Google, you should also consider finding a way to include your main keyword twice in the title. The trick is to do this without making the title sound stupid. One way I do this is to use the pipe character | between your main keywords. For example, if I was writing a title for a fishing website and the main keyword I was targeting was ‘fishing charter’ I could repeat the keywords this way, “Fishing Charter | Are you ready for a fishing charter you won’t soon forget?” This example gets my target keyword at the beginning and manages to repeat it again without making it look stupid.
3. Persuade your prospect to click on your link
The link that your prospects will see when they do a search of your website on a search engine will almost always be the title of your website. Even if you get to the first page on a search engine for the keywords you are targeting, you still need to persuade your prospect to click on your link over all the others around you. If you title is not persuasive, or even non-existent, you won’t get the traffic you expect even if you are number one in the listings. Your title must be persuasive.
4. Say what you want in 65 characters or less.
Almost all search engines limit the length of the title that will appear to the search engine surfer. Google for instance, only displays the first 60 to 66 characters. Sometimes, a webmaster will try to include every one of their keywords in the title in the hope that all of their keywords will be picked up by the search engines. Keep your main keyword prominent in the first 65 characters of your title. Do this while making sure that your title is properly targeted to your target market. You can include your secondary keywords in the body of your web page, but keep them out of the title unless it makes sense to keep them in. The rule of thumb for including secondary keywords in your title is to include them only if you can still keep the title persuasive to your website prospects.
Your website title is crucial to your success online.
Your title is vital to your efforts of getting traffic online. Make sure it is descriptive, and persuasive. It needs to include your main keywords as close to the start of your title as it makes sense to do. You need to avoid repeating the same keywords over and over again. This may work for keywords that have little or no competition on them, but it won’t work for any keyword that gets even a decent amount of traffic on them.
For copy writing web site content needs some intellect and in-depth knowledge of subject to understand the type of customers business or services. The reason is that when you write content for your website, you dont just have to look your local or national market but you need to consider global market. Therefore it is very essential that your web site content should convey the right message to your potential customers globally.
While preparing content for any website, information in all page are equally important, but when it comes to Company Profile or About Us page then it require more attention.
Why Company Profile is Important in Your Website?
There are various reasons that depicts importance of copywriting effective company profile for your website as under:
On the internet, people visit your web site from different part of country in the world. It is possible that your company may known to local or national level [within your state or country] but not known globally. In such case your company profile can give information about your company and type of business.
You can build strong impression on people by writing efficient company profile or about us page. A great company profile can attract the right customers or supporters for a business.
While buying or selling anything from shop or mall, people can check everything personally but in case of online shopping or online businesses, one has to check the reliability of the company. By providing reliable information such as establishment, location, infrastructure, quality etc you can win trust of net users in your company / products or services.
How to Write Effective Company Profile?
While preparing company profile page you need to write very consciously each details about our company. The main points for any business company profile are as under:
Introduction about Your Company
First of all you have to present information about your company such as name of your company with year of establishment, location [also mention name of the country located in]. Also mention type of business or service mainly associated with.
Establishment and Location
Write year of companys establishment. If you have more than one group and at different location then you can mention separate details for each group with year of establishment and location [only name of city].
You can write short information about your companys history such as how you have made growth of your company since establishment.
Directors / Promoters / Proprietors
You can write name of all Directors / Promoters / Proprietors with their qualifications, experience and expertise in their fields.
Mission of Company
Write mission of the company that includes short description such as ethics, quality etc [based on value, quality, customer services etc]. The mission statement must be an effective statement as it makes more impression on people mind.
Vision of Company
The vision of your company includes statement about what your company wants to do in future. Like mission statement your vision statement also need use of strong and effective words to get trust of your potential customers.
Write about your companys infrastructure that includes information about office building, factory, communication facility, transportation facility, latest instruments and machineries available in the company.
Main Business / Services
Information about your main products / services for example web design, SEO, internet marketing services, multimedia, email marketing, flash design, search engine marketing, logo design etc.
Information about your companys marketing network such as number of branches, regional offices, dealers, retailers etc.
Research and Development
Detail about your research and development unit. How constantly they work for improving product quality.
The information about quality control unit; how they work to provide quality products. You can also mention certification details for your product such as ISO 9001 etc
You can give list of your existing customers to build trust of potential customers and make them assurance to associate with your company without any doubts.
You can get trust of people by assuring them that you provide best services in your industry; good after sales services make very much impact on buyers mind.
Things to remember
It is necessary to remember that your company profile should convey messages in short and simple language that anyone can understand it easily.
You should also try to avoid long description for any subject as people on net have no time to read such long details. You can give more information later while they contact you.
The main strength of writing good company profile is that it makes strong impression in your customers mind by communicating with them in a way that leads them to value and trust your company or brand or service. As a result you will get long-term benefits for your business.
If you are looking for an effective company profile writing or preparing search engine friendly copy writing for your website, contact web designing company in India which also offers SEO services including SEO Copy Writing. Contact at
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Search engine optimisation is the scientific disciplines and art a part of ensuring that your site charges highly inside search engine results pages (Search engines) for that given question. It is absolutely vital, which is a brand new well-known fact that your clientele who transform greatest are the ones which come across your site on a normal internet search engine issue. This can be called “organic visitors.Inch In spite of your purpose inside wanting a great deal of website visitors for your site and even blog, you need to you should remember the best viewers tend to be organic search motor website visitors. The beauty of SEO is the fact once your site and even blog benefits ground, the benefit the idea purchased from the search engine optimisation surgery is pretty much long term. Employing advertising, you need to preserve paying for your website website visitors; with search engine marketing, you get more and more targeted traffic plus it gets increasingly less expensive because website’s standing increases.
This is where SEO PowerSuite also comes in: SEO PowerSuite will offer a huge improve to get a search engine optimization functions.
SEO PowerSuite Features
SEO PowerSuite adopts any four-pronged technique of SEO and consequently consists of four unique programs: Rank Tracker, Website Auditor, SEO Spyglass and Link Assistant. They have got chose to make this bundle to pay almost all expert SEO requirements however they furthermore market the particular every software application independently.
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The 3rd Factor towards the SEO PowerSuite
Another portion of SEO PowerSuite is actually SEO Spyglass. This particular computer software may perform potent evaluation associated with just how the competition are executing so effectively inside search engines. SEO Spyglass will quickly realize out how many back-links every single competitor gives, that websites web address to the present competitor in addition to, most importantly, exactly what anchor-text these back links employ. The actual anchor-text from the hyperlink is only the words and phrases that make up the link. Anchortext is vital exploring serp optimization, because Google and other search engines use anchor text to decide precisely what the target page is just about. This is why links her or his anchor text is “click here” won’t be as helpful due to the fact those that have directly suitable anchor text. SEO Spyglass will give you all of this information about your competitors and more. In this way you’ll comprehend specifically what to do to connect and also outrank your current web opponents.
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Performance involving Rank Tracker…
Rank Tracker features a detailed investigation related to how your site is executing in the search engines much like yahoo. It works a totally automated evaluation that can save you a whole lot regarding moment. If you have ever accomplished your own personal search engine optimization, you should understand that the essential job should be to perform worries looking engines on the key phrases and see exactly how nicely your posts as well as other web pages do. When your website is just not undertaking too within the engines like google, this exercises are shateringly tedious, once you should find your site listed far from best, and manually researching all those position seeking results pages is to be sincere a waste of time when you’re able to avoid it. SEO PowerSuite’s Rank Tracker might all of this for you. In this way you know how you are doing and likewise, more importantly, once SEO PowerSuite really starts to produce that it is SEO most recent results for your web site, Rank Tracker will reveal precisely how your search serp standing is actually bettering.
The opposite valuable function involving Rank Tracker is always that it is going to warn anyone associated with any worthwhile keyword phrases that you may have have missed. In this way you can develop search-engine-optimized information specifically for these key terms and then employ SEO PowerSuite’s functions to ensure that those same pages achieve the search engines.
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The past Element in the actual SEO Pack
The fourth application inside of SEO PowerSuite is Link Assistant. Link Assistant will assist one to along with your link-building campaign. SEO Spyglass will certainly advise you what you should do regarding link-building; Link Assistant help you you to carry out that will tactic. A major portion of making reciprocal back links has a stylish website link service on your own site. That’s where you can place back links that you should websites which will web address back to you. Certainly these kind of pages should appear popular with the possible spouse, or else they shall be not wanting to trade back-links with you. Link Assistant may wonderfully integrate the appearance and also feel of their back-links page with your web site so that it looks custom-made.
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SEO PowerSuite Review: Conclusion
SEO PowerSuite has a variety of programs that may drastically boost your SEO attempts: Rank Tracker, Website Auditor, SEO Spyglass along with Link Assistant. These a number of purposes form a very total and incredibly effective combination that can help you want, create and apply a whole new devastatingly efficient SEO strategy to enable you to compensate for and hereafter outshine the competitors inside the engines like Google. The manufacturers involving SEO PowerSuite are usually totally self-assured of their item: in just 30 days of getting SEO PowerSuite, if you’re dissatisfied using its potential to improve your current SEO method, you will be granted the full repayment without any hassle.
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SEO software does what exactly?
SEO software frequently starts from the following assumption:
– look at the page that ranks number 1 in Google,
– do exactly the same + a bit better,
– and you will be number 1
SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.
SEO is more than a software-approach!
SEO is the art of ranking number 1 in any search engine for any keyword.
Spiders rank a web site number one because spiders “think” that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.
Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.
This is exactly what SEO software does: it claims to know and tackle “all” the parameters that make a web site ranking number 1.
Pitfalls of a software-approach to SEO
Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.
Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!
It won’t take long until Google finds out that “somebody broke the code” of the spiders. The spiders will be updated to give quality results to the visitors!
This means you need to get an upgrade of your SEO software approach… : you are running after the facts in stead of above the facts.
How to be ranked number 1?
You rank number 1 because you deserve it.
In spider logic this still means:
– your page talks about the keyword you are optimizing for
– you page has lots of incoming links about the keyword you are optimizing for.
This is what ranking number 1 should be about.
But my SEO software is really up to date, or is it not?
Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later.
You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.
Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?
A close look at SEO software
SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days… If that is true, then check out to see:
– is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?
– are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?
It’s very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.
And don’t be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.
I didn’t say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.
So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won’t take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.
Why do you do SEO in the first place?
SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than “blindly ranking 1 in Google”:
— Always make sure you rank number 1 for a word a lot of people are looking for! —
If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:
– are they ranking number 1
– are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo’s search-marketing is considered not too low)
– how long did it take them to be number 1
– how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)
– how big is the competition for the quoted “keyword-phrase” (smaller or bigger than 33.000? As a general rule : above 33.000 quoted “keyword-phrase” results in Google, things become though)
If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!
Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn’t do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.
SEO software web sites
Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!
Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages…
Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.
And we are talking about a “NET” in Inter”NET”: “net” means links here, links there, links everywhere… (that’s why links are so important in SEO)
If you don’t see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!
Back to Basics: web-traffic
Your purpose is getting as much people to your site as possible, isn’t it?
SEO software has the purpose of ranking 1 in Google.
Now it is very easy to rank 1 in Google for the keyword-phrase “jhdkghgkbdcds”,
but who is looking for “jhdkghgkbdcds”??? Nobody!
So if nobody looks for “jhdkghgkbdcds”, then why bother to rank number 1 with it?
What is a nice number when it comes to “popular keyword searches”? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 “the big boys’ are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.
SEO software Conclusion
SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.
Always check the numbers and the facts about any SEO software and (this) SEO article!
Then make a decision yourself. If you see that the SEO software
– is ranking well for it’s own product
– is ranking web sites for popular keyword well,
only then you can consider buying it.
Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.
…It’s quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!…
You can read more about starting to make some money online, SEO and web-site marketing at : Quick and easy ways to make money [http://www.quickandeasywaystomakemoney.com]
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